Pricing // scope-led retainers

Pay for the work required to produce and improve local leads.

Three clear management levels. Advertising budget remains yours and is paid directly to Google or Meta.

New enquiryActive

High-intent local search

ContactedActive

Need and area confirmed

Booked jobConfirmed

Commercial outcome recorded

Launch

£1,000/mo

One service, one area

  • Google Search
  • Landing page included
  • Call and form tracking
  • Monthly performance report
  • Up to £3k media spend

Setup £750

Discuss Launch

Growth

Most chosen

£1,295/mo

Growing lead volume

  • Everything in Launch
  • Meta lead generation and retargeting
  • Landing page tests
  • Monthly call
  • Up to £5k media spend

Setup £1,000

Discuss Growth

Scale

£1,500+/mo

Multi-service or multi-location

  • Weekly optimisation
  • CRM and lead-quality feedback loop
  • Multi-location campaigns
  • Priority testing roadmap
  • £5k+ media spend

Setup £1,500

Discuss Scale

Spend floor

Plan for media spend of roughly 2–3× the management fee. Below that, there may not be enough lead volume to learn and improve.

Tier movement

If spend exceeds a tier’s band for two consecutive months, management moves to the appropriate tier.

Term

Three-month minimum, then 30-day rolling. Annual prepay can include two months free, subject to agreement.

One-off implementation

Setup fee: £750–£1,500

Covers call and form tracking, Google Business Profile foundations and a focused landing page. Final scope depends on account complexity, services and locations.

Speed-to-leadMissed-call text-back and follow-up automation, built to reach new leads before a competitor does.£200–£300/mo
Reviews and GBPReview generation and Google Business Profile management to strengthen local trust.£150–£250/mo
Database reactivationEmail and SMS campaigns that bring past customers and dormant enquiries back into play.£200–£300/mo
Landing pages and CROFocused landing page builds and conversion testing that turn more paid clicks into enquiries.£100–£300/mo

Start with evidence

Find the quickest route from local search to booked work.

Book your local lead audit