Account restructure
Reworked the Google Ads structure for tighter control, cutting budget waste across campaigns.
Client results · Lead generation
Case studies with the numbers left in.
Four client programmes, reported from the ad platforms themselves: Revitalise London, an aesthetics clinic in one of the most competitive local markets in the country; Gloriously Green Landscaping, a premium artificial grass installer; Colledge & Shields, a law firm working with a deliberately limited budget; and Big Day Productions, a weddings business rebuilt around Meta lead generation. Every figure below is an actual, with its reporting period named.
New enquiryActive
High-intent local search
ContactedActive
Need and area confirmed
Booked jobConfirmed
Commercial outcome recorded
Case study 01 · Aesthetics clinic, London
Delivering 1,000 leads per month for Revitalise London.
The headline
7.5×
lift in conversion rate, from 1% to 7.5%
4-month campaign period
3,000
Qualified leads
Over 4 months
£25
Cost per lead
Google Ads
30%
Booked immediately
On first contact
Client media
A clinic offer needs to feel local, visible and appointment-ready before a patient ever enquires.
Revitalise London used the same local presence in its own content: Harley Street credibility, Westfield Stratford visibility and a clear route from interest to booking.
Client media · Revitalise London clinic interiors
The challenge
Generating bookings in a saturated market.
Aesthetics is one of the most contested paid-search categories in London: high click costs, aggressive competitors and a history of cheap enquiries that never became appointments. The brief was bookings, not form fills.
What we did
Landing pages
Built dedicated landing pages to lift conversion rate and filter for lead quality at the same time.
Tracking repaired
Fixed conversion tracking end to end, so every optimisation decision was made on real booking data.
The result
Conversion rate multiplied by 7.5× and lead volume multiplied by 10×. The clinic reduced its own budget simply to keep pace with enquiries, and hired a full-time team member just to contact leads back. 30% of leads booked immediately; the rest entered a structured follow-up pipeline through remarketing across Google, Meta and email.
What it means for you
Leads are only half the system. The other half is what happens in the first minutes after one arrives. Speed-to-lead and structured follow-up are what turned 3,000 enquiries into a full diary. We build both halves.
Book a lead auditRevitalise London figures cover a 4-month campaign period; booking rate reported on first contact with each lead.
Case study 02 · Artificial grass installation
2.7× more conversions for Gloriously Green Landscaping.
Gloriously Green Landscaping supplies and installs premium artificial grass across Surrey and the surrounding Home Counties. The brief was to move beyond a growth ceiling, win more high-quality installation enquiries and scale without allowing acquisition costs to climb.
The headline
+173%
year-on-year growth in total conversions
Jan–May 2025 compared with Jan–May 2026
180
Conversions
Jan–May 2025
491
Conversions
Jan–May 2026
−39%
Cost per acquisition
Year on year
Client work · landscaped gardens and family-friendly artificial lawns
What changed
More demand captured. Less paid for every result.
Search visibility
Increased by nearly 170% to capture more high-intent prospects searching for artificial grass installation.
Click costs
Bidding was restructured, reducing cost per click by 28% and allowing the budget to generate twice the click volume.
Conversion efficiency
Targeting and landing-page relevance were refined, producing 2.7× more conversions at a 39% lower acquisition cost.
Case study 03 · Law firm
Turning a limited PPC budget into consistent leads for Colledge & Shields.
Colledge & Shields had a deliberately limited budget for paid advertising, which made maximising every pound spent essential. With click costs in the legal industry among the most competitive anywhere, they needed high-quality enquiries without bidding on expensive, contested keywords.
The headline
£20–£25
cost per lead, sustained month after month in a highly competitive legal market
Ongoing monthly performance
50
Qualified enquiries
Consistently, month on month
15–20%
Conversion rate
From click to enquiry
The client · Colledge & Shields, family law practice, Dumfries
What we did
Finding the enquiries larger firms overlooked.
High-intent, longer-tail keywords
Targeted specific, lower-competition search terms, keeping click costs down while reaching people with a strong intent to enquire.
A dedicated landing page
Built a new landing page aligned closely with the targeted keywords, testing different calls to action and page layouts to lift conversion rate.
The result
The strategy now generates consistent, high-quality leads month after month. Cost per lead holds between £20–£25 and conversion rates sit at 15–20%. The increase in qualified enquiries has given Colledge & Shields the confidence and capacity to keep expanding their client base.
What it means for you
A smaller budget is not a barrier. It is a discipline. Precision on keywords and a page built to convert are how limited spend becomes a reliable flow of enquiries. We work this way for businesses of every size.
Book a lead auditColledge & Shields figures reflect ongoing monthly performance; conversion rate measured from ad click to qualified enquiry.
Case study 04 · Weddings & events
From 15 leads a month to 240+ in under 60 days for Big Day Productions.
Big Day Productions' campaigns were optimised for Instagram profile visits and link clicks instead of leads, generating just 15 enquiries a month on around £4k of spend. The account needed rebuilding around booked enquiries, not vanity engagement.
The headline
16×
more leads per month, from 15 to 240+, inside two months
Results within 30 days of relaunch
191
Meta leads
Month 2, up from 15 in month 1
240
Leads by month three
And holding since
£4k
Monthly spend
On the old engagement-led setup
Client work · wedding films and photography by Big Day Productions
What we did
Optimising for enquiries, not profile visits.
Account rebuilt
Restructured the account around conversion tracking and conversion-focused campaigns, replacing the old engagement-led setup.
Creative from real weddings
Developed new creative from the client's wedding reels, paired with static ads featuring pricing.
Price testing
Tested priced and no-price versions against each other to find what actually drove bookings.
The result
Leads jumped to 191 in month two and 240 in month three, with results holding at similar levels since. All within the first month of the new strategy going live. The same budget now produces an enquiries pipeline rather than profile clicks.
What it means for you
If your campaigns are judged on likes, clicks or profile visits, you are paying for activity instead of enquiries. One rebuild around real conversions changed the entire output. We start every programme the same way.
Book a lead auditBig Day Productions figures cover the first three months, reported from Meta; results held at similar levels beyond the period shown.
How we measure local campaigns
The commercial question changes by sector.
The commercial question
Separate urgent repair demand from lower-intent research across a defined service area.
The work
Search structure, call tracking and quote-quality feedback by job type.
The outcome measure
Success is judged by qualified calls, quotes and booked roofing work, not total clicks.
The commercial question
Match patient acquisition activity to treatments with capacity and commercial value.
The work
Treatment-led campaigns, focused landing pages and appointment-source tracking.
The outcome measure
Success is judged by suitable enquiries and attended consultations, not cheap form fills.
The commercial question
Improve lead quality in a considered purchase with a longer follow-up window.
The work
Search and Meta coverage, qualification signals and speed-to-lead automation.
The outcome measure
Success is judged by contactable homeowners, surveys and viable installation opportunities.
Revitalise London figures cover a 4-month campaign period. Gloriously Green Landscaping results compare Jan–May 2025 with Jan–May 2026. Colledge & Shields figures reflect ongoing monthly performance. Big Day Productions figures cover the first three months, reported from Meta.
Start with evidence