Pure Paid Ads

Services · Google Ads

Show up when local customers are ready to buy.

Google Search captures demand that already exists. We build the campaigns, landing pages and tracking that turn that intent into enquiries and booked work.

New enquiryActive

High-intent local search

ContactedActive

Need and area confirmed

Booked jobConfirmed

Commercial outcome recorded

What the work covers

An account built around outcomes, not clicks.

01

High-intent search campaigns

Campaigns structured around the services and areas that make money, not broad keywords that burn budget on research clicks.

02

Landing pages that convert

Dedicated pages for each service and area, written and tested against one job: turning a paid click into an enquiry.

03

Call and form tracking

Every call and form is tracked back to the keyword and advert that caused it, so spend follows what actually books work.

04

Lead-quality feedback

Your feedback on quote quality feeds back into targeting, so the account optimises towards good jobs, not just cheap leads.

Where most accounts leak

Broad keywords, no tracking, and no idea which calls came from ads.

Paying for the wrong searches

Budgets drift into broad, low-intent queries. We tighten match types, negatives and geography so spend concentrates on buyers.

Clicks with nowhere to land

Sending paid traffic to a generic homepage wastes it. Dedicated service pages consistently convert more of the same spend.

Optimising blind

Without call and form tracking, Google optimises towards whatever is easiest to count. We connect the numbers to real enquiries.

A model that fits your stage

Start with one service and area. Expand what proves out.

Launch

£1,000/mo

One service, one area

  • Google Search
  • Landing page included
  • Call and form tracking
  • Monthly performance report
  • Up to £3k media spend

Setup £750

Discuss Launch

Growth

Most chosen

£1,295/mo

Growing lead volume

  • Everything in Launch
  • Meta lead generation and retargeting
  • Landing page tests
  • Monthly call
  • Up to £5k media spend

Setup £1,000

Discuss Growth

Scale

£1,500+/mo

Multi-service or multi-location

  • Weekly optimisation
  • CRM and lead-quality feedback loop
  • Multi-location campaigns
  • Priority testing roadmap
  • £5k+ media spend

Setup £1,500

Discuss Scale

Start with evidence

Find the quickest route from local search to booked work.

Book your local lead audit