Competitive search costs
Use high-intent, longer-tail searches to make a focused budget work harder in a crowded legal market.
Paid ads for law firms
More relevant legal enquiries from the budget you have.
Focus spend on the services, locations and search terms most likely to produce viable new matters, not broad traffic that never becomes a client.
New enquiryActive
High-intent local search
ContactedActive
Need and area confirmed
Booked jobConfirmed
Commercial outcome recorded
High-intent demand
Show up when local customers are ready to act.
01
“family lawyer near me”
02
“divorce solicitor in my area”
03
“child custody solicitor”
04
“local family law advice”
The conversion gaps we inspect
Broad or irrelevant enquiries
Separate practice areas and locations so ads and landing pages match the legal help someone actually needs.
Unknown lead quality
Track which enquiries become consultations and viable matters, then use that feedback to guide the budget.
A model that fits your stage
Start with one area. Build the feedback loop. Expand what works.
Launch
£1,000/mo
One service, one area
- Google Search
- Landing page included
- Call and form tracking
- Monthly performance report
- Up to £3k media spend
Setup £750
Discuss LaunchGrowth
Most chosen£1,295/mo
Growing lead volume
- Everything in Launch
- Meta lead generation and retargeting
- Landing page tests
- Monthly call
- Up to £5k media spend
Setup £1,000
Discuss GrowthScale
£1,500+/mo
Multi-service or multi-location
- Weekly optimisation
- CRM and lead-quality feedback loop
- Multi-location campaigns
- Priority testing roadmap
- £5k+ media spend
Setup £1,500
Discuss ScaleStart with evidence