Frequently asked questions

Straight answers, before you get on a call.

The commercial questions local service owners ask us most: account ownership, spend, terms and what to expect.

New enquiryActive

High-intent local search

ContactedActive

Need and area confirmed

Booked jobConfirmed

Commercial outcome recorded

Do we own the ad accounts and the data?

Yes. Your Google Ads and Meta accounts, tracking, audiences and landing pages are built in your name. If we ever part ways, everything stays with you: accounts, history and data.

Why is media spend separate from the fee?

The fee pays for the work: strategy, campaign management, testing and reporting. Media spend goes directly to Google or Meta from your own payment method, so you always see exactly what you're investing and where.

What is the minimum media spend?

Each tier carries a spend floor of roughly two to three times the management fee, paid direct to the platform. Below that level there simply isn't enough traffic for tests to produce usable evidence.

Why a three-month minimum term?

The first months cover foundations: tracking, campaigns, landing pages and the first test cycles. Judge any lead generation programme before that work has settled and you're judging noise. After the initial term, it's 30-day rolling.

What does the setup fee cover?

Call and form tracking, Google Business Profile work and the first dedicated landing page. It's a one-off cost between £750 and £1,500 depending on the tier, agreed before anything starts.

What happens if our spend outgrows our tier?

If your media spend sits above your tier's band for two consecutive months, we move you to the next tier. The work scales with the account, and the clause keeps that predictable.

Can we pay annually?

Yes. Annual prepay gives you two months free on any tier.

How quickly will we see leads?

Campaigns typically start producing enquiries within the first weeks once tracking is live, but we won't quote you invented numbers. The audit sets expectations from your actual market, spend level and lead handling, then we measure against it.

Do you guarantee results?

No honest agency guarantees specific lead numbers. What we commit to is the process: evidence-based decisions, transparent tracking, and stopping whatever doesn't produce enquiries.

Do you only work with UK local service businesses?

Yes. That focus is deliberate. Roofers, clinics, installers and similar local businesses share the same economics: high-intent search, service areas, phone-led conversion. It's all we do.

Which areas do the add-ons cover?

Speed-to-lead (missed-call text-back and follow-up), reviews and Google Business Profile management, database reactivation campaigns, and landing page builds with CRO. Each is £100–£300 per month on top of your tier.

Still unsure? Call 0141 648 7667 or request the audit and we’ll answer it against your actual numbers.

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